Two-thirds of For-Sale-By-Owners Find Sale to be Difficult
Two-thirds of sellers opting to sell their home themselves found some aspect of the home sale to be difficult. The tasks they found most difficult differed depending on their relationship with the buyer.
For those who knew the buyer, 12% found getting the price right to be the most difficult task; 9% found devoting time to the sale most difficult; and an additional 9% found selling within the amount of time planned to be most difficult.
Among sellers who did not know the buyer, the top three difficulties were selling within the length of time planned (16%), fixing up the home for sale (15%), and getting the price right (12%).
One-quarter of For-Sale-By-Owner sellers took no action to market their home, and 72% did not offer any incentives to attract buyers.